After a few years of collaboration with the company Adele-C in the field of research and business promotion, qwatz presents ‘Adele-C: the cultural value of an industrial production’ at the architecture firm Art & Space Marketing of Rome (November 14th 2012 – 31 January 2013). Adele – C collaborates with designers and artists for the realization of the pieces and asks the art to tell their own contents through the objects of everyday life. A product is an opportunity to tell a story that reveals its meaning.
For Adele-C, during the Salone del Mobile in Milan 2012, qwatz developes the project ‘Carosello Adele-C’, presented with the original drawings by Giuseppe Stampone.
On November 14, 2012, Adele Cassina, Miltos Manetas, Giuseppe Stampone and Daniela Semeraro participate in a round table led by qwatz.
Image: Mario Airò, Table Victor, sign collection Adele-C / Ron Gilad, 56 daybed, design collection Adele-C.